Empower everyone to experience moments of intense pleasure and to feel fully alive through unforgettable emotions.
All across the world, leisure activities are taking an increasing role in our customers' daily lives. More than ever, they value quality, immersion and the possibility of sharing exceptional moments with their loved ones. To meet this growing need and become the market leader in location-based leisure and entertainment, we are creating :
A universe of diverse leisure experiences
We create experiences for all generations, with a particular focus on young people. Through our brands, we promote play, physical activity, learning, and socialization.
Memorable activities
High quality and affordable, that's what we do best!
A global company with local DNA
We innovate and serve our customers' desires as close as possible to where they live.
Since 2021, Hadrena has experienced a rapid growth marked by acquisitions, brand launches and site openings.
This growth is supported by the formation of an ambitious team of leisure professionals.
We are present in 6 dynamic segments of the location based leisure and entertainment market.
Our strategy is to identify the most promising market segments and to create or acquire one or more high potential companies per segment. This action is carried out by our M&A and studio teams.
Our teams then support these companies to grow into global category leaders. We pool and provide each brand with the required business expertise (real estate development, construction and maintenance, sales and marketing, operational excellence, etc.) to achieve long-term success.
Multi-activity leisure spaces
Playgrounds
and trampoline courses
Physical
and intellectual
challenges
Tech-enabled cultural and educational experiences
Games-enhanced hospitality experiences
Fun sports and wellness
Press release March 2025
Hadrena signs a master franchise agreement to develop Activate in Europe
Press release April 2025
Imagi Park opens the doors of two first stores in the Val d'Europe shopping center
Press release September 2024
Press release Oct. 2024
Press release July 2024
Press release May 2024
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