Our Mission

Empower everyone to experience moments of intense pleasure and to feel fully alive through unforgettable emotions.

Our vision

All across the world, leisure activities are taking an increasing role in our customers' daily lives. More than ever, they value quality, immersion and the possibility of sharing exceptional moments with their loved ones. To meet this growing need and become the market leader in location-based leisure and entertainment, we are creating :

A universe of diverse leisure experiences
We create experiences for all generations, with a particular focus on young people. Through our brands, we promote play, physical activity, learning, and socialization.

Memorable activities
High quality and affordable, that's what we do best!

A global company with local DNA
We innovate and serve our customers' desires as close as possible to where they live.


OUR JOURNEY

Since 2021, Hadrena has experienced a rapid growth marked by acquisitions, brand launches and site openings.

This growth is supported by the formation of an ambitious team of leisure professionals.

2021

  • Creation of Hadrena in France
  • Recruitment of a team of 20 leisure professionals

2022

  • Development in France and Belgium, with the acquisition of Speedpark and Kojump
  • Launch of Fort Boyard Aventures and Eclipso

2023

  • International expansion with the opening of the UK and the acquisition of Kids Empire in the USA
  • Launch of Hadrena Studio, to create innovative leisure concepts

2024

  • Investment in Clays in the United Kingdom
  • Acquisition of Games Factory and Koezio

2025

  • Signing of a master franchise agreement to develop Activate Games in the French, Benelux, Spanish and Portuguese markets with an initial opening in France
  • Opening of the first Imagi Park in Val d'Europe, bringing together 4 of the group's brands

2021

  • Creation of Hadrena in France
  • Recruitment of a team of 20 leisure professionals

2022

  • Development in France and Belgium, with the acquisition of Speedpark and Kojump
  • Launch of Fort Boyard Aventures and Eclipso

2023

  • International expansion with the opening of the UK and the acquisition of Kids Empire in the USA
  • Launch of Hadrena Studio, to create innovative leisure concepts

2024

  • Investment in Clays in the United Kingdom
  • Acquisition of Games Factory and Koézio

OUR strategy

We are present in 6 dynamic segments of the location based leisure and entertainment market.

Our strategy is to identify the most promising market segments and to create or acquire one or more high potential companies per segment. This action is carried out by our M&A and studio teams.

Our teams then support these companies to grow into global category leaders. We pool and provide each brand with the required business expertise (real estate development, construction and maintenance, sales and marketing, operational excellence, etc.) to achieve long-term success.

OUR KEY FIGURES

your stores
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million euros in turnover
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your stores
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million visitors per year
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employees
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million euros in turnover
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CORE VALUES

CUSTOMER
EXPERIENCE

Maximizing customer satisfation is the north star of all our teams

INNOVATION

To build lasting brands, we continually improve our businesses and operations.

TEAMWORK

Behind every success is a successful team collaboration.

FUN

We work hard and we play hard!

CUSTOMER
EXPERIENCE

Maximizing customer satisfaction is the compass of all our teams.

INNOVATION

To build lasting brands, we continually improve our businesses and operations.

TEAMWORK

Behind every success is a successful team collaboration.

FUN

We work hard and we play hard!

Our leadership
TEAM

Edouard Malnoy
Hadrena

CEO

Jeremy Letovsky
Speedpark

CEO Speedpark

Charles d'Harambure
Hadrena

Chief Marketing Officer

David Vanek
Hadrena

Chief Financial Officer

Quentin Moreau
Hadrena

M&A Director

Stanislas Favre
Hadrena 

M&A Principal

Amaury Bernard
Hadrena 

Chief of Staff

Ruben Cohen-Aknine
Hadrena

General Manager USA

Charlotte Mouton
Hadrena

Head of Expansion Europe 

Javier Respaldiza
Hadrena

Real Estate Director – Spain

Manuel Delaune
Hadrena

Studio Founder

Gautier Poinsignon
Hadrena

Real Estate Director – Germany

Sarah Lion
Activate

CEO Activate

Pierre Tancré
Koezio & Fort Boyard Adventures

CEO Koezio & Fort Boyard Adventures

Cyrille Bessiere
Kids Empire

CEO Kids Empire

Antoine Lieutaud
Eclipso

CEO Eclipso

Antoine Gutierrez
ExploreLab

CEO ExploreLab

Our team is made up of 50 employees at our headquarter and more than 3 000 employees for the whole group.

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HADRENA

3, street Montyon
75009 Paris
France

Journalist