Founded in the United States in 2017 and partly funded by Hadrena since 2023, Movement is the North American leader in the operation of indoor climbing gyms. Movement offers a complete climbing experience in its gyms, as well as other activities (yoga, fitness). The gyms are aimed at a wide audience of active people interested in climbing and of all levels. The group operates 31 centers in the United States, operates surfaces of more than 3 000 square meters on average and receives 5 million visits each year from its 100 000 subscribers.