Founded in France in 2004 and acquired by Hadrena in 2024, Games Factory is a leading player in the operation of multi-activity leisure centers, also known as "family entertainment centers". In a single indoor space, Games Factory brings together around ten entertainment experiences including karting, bowling, laser tag, Prison Island action game, arcades, billiards, quiz, karaoke, birthday rooms and a bar. The multi-generational activities are aimed at speed enthusiasts, adults and children from 8 years old. The group operates 15 centers in France, operates areas of 4 000 square meters on average and welcomes 3 million visitors each year.