Founded in the UK in 2021 and partly funded by Hadrena since 2024, Clays is leading player in the competitive socializing space. In an indoor space, Clays groups virtual shooting pegs around several bars and catering areas. Its unique virtual shooting activities and bars are aimed at adults wishing to drink and eat. The group operates 2 centres in London and operates areas of more than 1 000 square meters on average and welcomes 200 000 visitors each year.