Founded in the United States in 2018 and partly funded by Hadrena since 2021, Beat the Bomb is a North American leader in the operation of action game rooms. The activities are aimed at thrill seekers and innovative experiences, adults and children from 10 years old. The company operates 3 centers in the United States, operates areas of more than 1 000 square meters on average and welcomes 500 000 visitors per year.