Headquartered in Winnipeg, Canada, the Activate brand has grown to nearly 60 locations across Canada, the United States, the United Kingdom, and the United Arab Emirates, with planned openings in Europe and other international destinations.  
Since 2025, Hadrena has operated the brand exclusively in France, Spain, Portugal and Benelux under a franchise model and plans to open 30 centers in 6 years.

Activate offers a unique action game experience combining agility, thinking, and physical challenges using unique interactive technology. The brand encourages replayability by allowing players to record their progress throughout sessions and motivates them with a rewards system.